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behavioural advertising

This tag is associated with 2 posts

AI and advertising

Most prominent web publishers such as Facebook, Twitter, WordPress, Reddit and news sites, generate revenue by placing banner, side-bar and in-text adverts on their pages. The ads are tailored for your eyes, and may differ from what others see on the same pages. Programmatic advertising directs what ads you see on web pages and social … Continue reading

Is the high street ruining the Internet?

Someone asked on BBC’s Question Time this week, “Is the Internet ruining the high street?” as customers abandon retail chains such as HMV, Jessops, and Blockbuster, preferring to buy online. What about the reverse question: Is the high street ruining the Internet? I remember the time before e-commerce when the Internet was a people’s medium … Continue reading

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