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brand

This tag is associated with 4 posts

AI and advertising

Most prominent web publishers such as Facebook, Twitter, WordPress, Reddit and news sites, generate revenue by placing banner, side-bar and in-text adverts on their pages. The ads are tailored for your eyes, and may differ from what others see on the same pages. Programmatic advertising directs what ads you see on web pages and social … Continue reading

Cappuccino epidemic

There’s a surfeit of cafes in Australia, reflecting no doubt what’s happening all around the world — at least in aspirational, bourgeois euro- and anglo-centric urban and semi-urban settings. It’s a fact bound to impress itself on the returning tourist, who meets the phenomenon with some gratitude. There’s always somewhere to rest, to recuperate, it’s … Continue reading

Brand me

Social media encourages, and even requires, personal branding. According to a leading self-help book on brand and image, your personal brand is “what people say about you when you are out of the room.” So I guess my brand is, “When is he going to get back with those coffees!” Mark Globé identifies the prominence … Continue reading

No way logo

It seems that large numbers of youths raided shops for branded sportswear (Adidas, Nike) and electrical goods in the disturbances of 7-9 August in England (Reuters, Telegraph). If any of them missed the lesson that crime really doesn’t pay, the kids at least discovered that certain crimes don’t scale up. Antisocial behaviour and gang riots … Continue reading

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