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Brand me

Social media encourages, and even requires, personal branding. According to a leading self-help book on brand and image, your personal brand is “what people say about you when you are out of the room.” So I guess my brand is, “When is he going to get back with those coffees!” Mark Globé identifies the prominence … Continue reading

Profile yourself (Narcissus on line)

Concern in the press about cyberbullying, identity theft, and other online risks have all but eclipsed the interesting influences the Internet has on professional life. Social media are turning professionals into celebrity wannabes.

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