Social media encourages, and even requires, personal branding. According to a leading self-help book on brand and image, your personal brand is “what people say about you when you are out of the room.” So I guess my brand is, “When is he going to get back with those coffees!” Mark Globé identifies the prominence…More
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No way logo
It seems that large numbers of youths raided shops for branded sportswear (Adidas, Nike) and electrical goods in the disturbances of 7-9 August in England (Reuters, Telegraph). If any of them missed the lesson that crime really doesn’t pay, the kids at least discovered that certain crimes don’t scale up. Antisocial behaviour and gang riots…More