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netnography

This tag is associated with 2 posts

Just Google it: Netnography in practice

Millennials laugh at Trump’s claim this week that Google is biased — as it only turns up bad news about him (BBC). Some people still have difficulty mastering this basic life skill, to call up and interpret search engine results sensibly and knowingly. Netnographic researchers have the skills. They gather data, information and evidence from the … Continue reading

The death of a public life

You can be excused for thinking that social media presents imperfect insights into human nature. US political comedian Bill Maher excoriated the public personas social media users present online — their polite, politically correct, family-friendly, “prissy” avatars, whose great “super power” is that they remember birthdays! “If you want to know who someone really is … Continue reading

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