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mood

This tag is associated with 59 posts

Emotional targeting

Why do moods matter politically? Think first about economics. If you can predict the mood of a group of people then you might be able to predict how likely they are to buy (and sell) and how much they will pay (and sell for). So investors who speculate on the stock market have a lot to gain by accurately assessing and predicting … Continue reading

Brainwalks

How can EEG (electroencephalography) help us understand people’s responses to outdoor environments? Due to its constraints, the technology lends itself to two tasks. The wearer of the head-mounted EEG technology is either (1) stationary in the environment, passively observing and listening, or (2) mobile. In the latter case, the EEG wearer just walks, slowly and deliberately. I … Continue reading

Goodbye Holocene

News of disasters and tragedies amplify collective loss and grief. Mass media and their online surrogates render tangible human tragedies due to error, injustice and war. Nature also delivers disaster. But we modern humans also grieve over nature. Those critics who identify the influence of human habitation on Planet Earth focus on the latter kind of grief. Officially, we homo sapiens and … Continue reading

Cover up

The cover is out. The book follows in January 2016. The cover indicates the starting point of the book, which is travel. What we do with our mobile devices reproduces what by now are common, ubiquitous, and habitual practices. To immerse yourself in sound and screen-based digital devices makes the journey go faster, provides opportunities to catch … Continue reading

Indexcess

Indexcess is the space you are in when unable to stop indexing your manuscript. There’s always another word to include. The start of the process is known as indexcitation, when the cataloguing of your ideas presents as an exciting challenge. Near the end you reach indexhaustion. (Indexpress is when you are doing it on a train.) Here’s … Continue reading

Copy edits

No matter how careful you are in following style guides, there’s still a job of work in correcting bibliographies. Here’s a page after the copy editor and I have had a go at it. Back in the 1990s the author would receive paper copy bristling with little plastic tags and hand written notes. Now it’s … Continue reading

Brand melancholy

Who would want to brand their city as melancholic? I’ve just caught up with the Guardian’s city brand barometer. One of the parameters by which they measure brand success is “buzz”: “a combination of social media (Facebook likes and Twitter sentiment analysis) and media mentions.” They don’t measure melancholy, but if buzzing is frenetic activity, then it’s opposite is … Continue reading

Emotional labourers

If you run a tutorial, advise students, front a counter to answer queries, or deliver marks and feedback then you are an emotional labourer. Lecturers attempt to deliver and manage enthusiasm, curiosity, passion, and hope amongst students and colleagues. They may also encourage respect, fear, and even anger about their subjects. In the academic service economy emotional labour may also require academic and support personnel to appease distress, … Continue reading

Good morning melancholia

“Set mood to melancholy.” Scase glanced out at the morning sky, which was the sombre colour of a television tuned to a dead channel he’d read about in a novel. His new hand-held emot machine sat inert on the window ledge. “I said melancholy — or just sad if you can’t manage that.” It blinked. “Give me grief then.” … Continue reading

Losing it

Location technologies and smartphones help you find your way. But for some of the time, some of us don’t only want to find our way — but lose it. Loss goes with forgetting, regret, and grief as in the art work Blood Swept Lands and Seas of Red by Paul Cummins and Tom Piper — a single red ceramic poppy in the … Continue reading

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